About King of PaintsTM
King of Paints is a premium, fast-growing global paint brand headquartered in Northern Ireland Founded by Peter Hamill with his daughter Lauren; it stands out for its distinctive name, strong visual identity, high-performance products, and commitment to quality, innovation, and sustainability.
The story of King of Paints began with Peter Hamill’s vision to create a standout paint brand with universal appeal. Drawing from his background in the paint and coatings industry (including an aerosol paint business), Peter sought a name that would transcend linguistic and cultural barriers.
Around 2016, he approached the Lord Chamberlain’s Office at Buckingham Palace for special authorisation to use the “King of Paints” name. After initial rejection and six months of persistent communication, approval was granted. The brand received official trademark protection, including UK00003182425 and US filing SER. NO. 88-933,761 (filed May 26, 2020).
Lauren Hamill, then young, played a pivotal role by designing the logo that now appears on every tin, turning the brand into a family legacy project. This father-daughter partnership remains at the heart of King of Paints.
Early Growth and Market Penetration
King of Paints launched with a focus on high-quality, reliable products for both DIY consumers and professionals. The brand-built momentum through online sales (including strong Amazon performance) and a growing network of independent stockists. Positive customer feedback on one-coat coverage, durability, and performance helped establish credibility in a competitive market.
Key strengths highlighted in the brand’s identity include:
- Memorability and differentiation in a crowded market.
- Perceived quality, authority, and leadership conveyed by the “King” name.
- Versatility across product lines and market segments.
- Global trademark protection enabling confident international expansion.
Major Distribution Milestones
By 2022, King of Paints had secured significant retail partnerships. A landmark deal with The Home Depot in the United States positioned the brand as only the fourth paint supplier to the giant DIY retailer. Manufacturing partnerships in the US and UK enabled local production to meet “Made in USA,” “Made in UK,” and other regional preferences. However, the USA manufacturing partner ceased to trade and the brand is currently looking at other leading US based manufacturers.
Additional major wins included:
- The Range (UK)
- Deals with Kingfisher (owner of B&Q and Screwfix).
- Tesco
- Rackhams
- Online and retail platforms across Europe (Leroy Merlin, Brico Depot, Cdiscount, Maxeda),
Product Portfolio:
The brand’s product portfolio expanded to include interior and exterior paints, primers, sprays, adhesives, and specialist coatings such as:
X2 PRO Ultimate spray paint
Harmony premium paint & primer in one (low VOC)
Shed & Fence Ultimate+
Masonry Weather Guard
Floor Paints, wood treatments, and more
Present Day: Innovation, Sustainability, and Social Impact (2026)
Today, King of Paints continues its global expansion while prioritising eco-friendly practices, local manufacturing where possible, competitive pricing, and customer loyalty. The brand is available or expanding into the United States, United Kingdom, Europe, Australia, South Africa, South America, and Japan through joint ventures,
partnerships, and licensing.
Flagship Innovation: King of Paints Breathe-Well™
In 2026, King of Paints launched Breathe-Well™, a premium breathable, anti-mould interior matt emulsion developed in partnership with Italian manufacturer Colorificio Srl Giolli.
Key features include:
- Ultra-low VOC (<3 g/L) and Eurofins Indoor Air Comfort Gold A+ certified.
- Non-toxic, biodegradable, Class 0 fire rated.
- Powerful anti-mould and humidity-resistant properties.
- Ideal for homes with damp/mould issues, asthma, allergies, children, or pets.
- Excellent coverage, washable, low odour.
A national partnership with Asthma + Lung UK (the UK’s leading lung health charity) means a donation is made from every tin of Breathe-Well™ sold, supporting research, prevention, diagnosis, treatment, and awareness for asthma, COPD, and other respiratory conditions.
The collaboration also includes joint awareness campaigns on healthier homes and indoor air quality.
Why Choose King of Paints?
- Premium quality with professional-grade performance.
- Healthier, eco-conscious formulations (especially Breathe-Well™).
- Strong in-store and online presence with eye-catching displays.
- Global brand strength backed by trademarks and royal authorisation.
- Commitment to sustainability, local production, and community impact.
From a determined start in Northern Ireland to major international retail shelves, King of Paints has grown into a disruptive force in the global paint industry. Guided by the motto “Get Inspired,” the brand empowers homeowners, professionals, and families to create beautiful, healthier living spaces.
Whether you’re tackling interior walls with low-VOC Harmony or Breathe-Well™, protecting exteriors with Masonry Weather Guard, or adding colour with versatile sprays and specialist products.
King of Paints delivers reliability, innovation, and inspiration.
Contact us for stockist opportunities, distribution, licensing, or more information.
