King of Paints Breathe-Well™
Ultra Low-Emission, Anti-Mould Paint for Cleaner, Healthier Indoor Air
Breathe-Well™ is the UK’s leading specialist paint designed to protect your home and your family’s health. Unlike standard decorative paints, Breathe-Well™ actively combats the root causes of poor indoor air quality — damp, condensation, and mould.
Developed specifically for British homes, this premium anti-mould paint features exceptional breathability that allows walls to release trapped moisture instead of sealing it in. The result is fresher, cleaner air you can feel, while providing long-lasting beauty and protection.
Why Choose Breathe-Well™
- The UK’s Only Class 0 Lab-Proven Anti-Mould Paint; Breathable : Independently tested and accredited to the highest standards (UNI EN 15457), Breathe-Well™ delivers superior mould resistance and Class 1 High breathability (>150 g/m²/day, ISO 7783-2). It doesn’t just cover mould — it helps prevent it from returning.
- Ultra Low VOC Formula : With less than 3 g/L VOC and A+ Indoor Air Quality rating, Breathe-Well™ is one of the cleanest paints available. It is Eurofins Indoor Air Comfort Gold certified (to 2028), 100% formaldehyde-free, and suitable for public buildings and sensitive environments.
- Tough, Washable Matt Finish : Class 1 washability (ISO 11998) — withstands over 200 scrub cycles while maintaining a beautiful, velvety matt appearance.
- Easy Application & Exceptional Coverage : Creamy consistency with minimal splatter, excellent touch-up, and outstanding opacity to hide previous colours or stains in just one or two coats.
- Non-Toxic & Planet-Friendly : Low heavy metals, HACCP hygiene certified, and biodegradable.
- Premium Italian Quality : Formulated in partnership with Giolli Srl, Italy’s leading paint manufacturer with over 50 years of expertise.
Is Your Home Affecting Your Familys Health?
Damp and mould are a growing problem across the UK. 15.5 million people (28% of the population) live in homes affected by damp and mould. These conditions can increase the risk of asthma and wheezing by up to 50%, and mould spores are a major trigger for respiratory issues.
With over 7 million people living with asthma and 3 million with COPD in the UK, the air inside our homes has never mattered more — especially for children, the elderly, and those with allergies.
Ordinary paints can trap moisture behind a plastic-like film, making condensation and mould problems worse. Breathe-Well™ changes that.
The Smart Choice for Healthier Homes
Breathe-Well™ is the perfect paint for: Bathrooms & En-Suites / Kitchens / Bedrooms / Utility Rooms / Any high-humiditity or condensation prone area.
Ready to breathe easier at home?
Discover the difference a truly healthy paint can make. Choose King of Paints Breathe-Well™ — the premium low-VOC, anti-mould paint that protects your walls and your family’s wellbeing.
